SCOTT ALAN VOGELSBERG
2209 Saltree
Place · Raleigh, NC 27614
919.669.0783
Education:
Bachelor of Arts in English,
concentration in Writing and Editing. Minor in Political Science.
Cumulative grade-point average of 3.22 of possible 4.0. North Carolina State
University, Raleigh, N.C., May 1995.
Advanced Certification, Digital Media &
Marketing. Duke University, Durham, N.C., September 2017.
Work Experience:
Lead Web Content Specialist, RTI
International, April 2014-Present
· Develop and maintain external Web
site to support mission and strategy.
· Collaborate across departments to
create content that promotes and aligns with unique business development
strategies, in addition to demonstrating the institute’s scientific stature
across a variety of disciplines.
· Evaluate business unit needs and
determine most appropriate and complementary communications channel to leverage,
including project impact stories, press releases, infographics, videos, and
social media posts.
· Create and maintain content, while
applying best practices in information architecture, layout, design, SEO and
analytics.
· Generate executive-level
communications, working directly with executive leadership team on semiannual
President’s forum, mergers and acquisitions, and internal and external events.
Communications Manager, Datatrial, Inc., January 2009-March 2014
·
Led all public relations,
marketing and communications efforts, creating internal processes for all three
functions.
·
Maintained corporate Web site and
blog, including generating all content, spearheading all search-engine
optimization efforts and handling all social media networking tactics.
·
Developed all business
development collateral, including e-mail campaigns, case studies, white papers,
press releases, specification sheets and features.
·
Facilitated accounts and usage of
Vertical Response, Constant Contact, Google Analytics and Google AdWords.
·
Cultivated and oversaw vendor relationships
for business development.
Interactive Content
Strategist, MicroMass,
August 2006-May 2008.
·
Created tailored copy targeting women who take Femara, a breast cancer
drug developed by Novartis.
·
As agency’s lone interactive content strategist, evaluated and offered
guidance for making client sites more user-friendly for diverse audiences.
·
Generated content and assisted in the creative platform development for
complete redesign of client Web site BPsuccesszone.com.
Content
Developer,
MarketSmart Interactive, April
2005-August 2006.
·
Optimized and edited online content to highlight relevant meta tags and
keywords that affect Web site search parameters.
·
Wrote and edited articles, press releases, product descriptions and
blogs.
·
Assisted in developing and running MarketerToday.com site, an industry
blog aimed at search marketing professionals, clients and decision-makers.
Senior Editor, The Wolfpacker, March
2000-August 2004.
·
Designed editorial approach, interviewed student-athletes, wrote
feature stories and notes packages.
·
Assigned and managed freelance responsibilities to a large contingent
of writers and photographers.
·
Helped create TheWolfpacker.com Web site as the company’s initial foray
into pay-per-content publishing.
Editor, ISA, Industrial Computing, May
1998-March 2000.
·
Wrote and edited for three magazines—Industrial Computing, InTech and
Motion Control—focusing on new product summaries, calendar events and book
reviews.
·
Conducted interviews for feature stories and assisted guest writers in
meeting format, content and editorial standards.
·
Prepared on-site event updates for company Web site.
Honors and Experiences:
· Generated
submission resulting in Datatrial winning the 2013 Society for Clinical Data
Management Data Driven Innovation Award.
· Hosted NC State-focused radio
show on WTSB-1090/1490, developing format, procuring guests, promoting show,
writing teasers for Web site and taping lead-ins.
· Freelance writing for Pack Pride, Atlanta Journal-Constitution, Laurinburg Exchange, ACC Area Sports
Journal, SunCom Wireless, VisionPoint Marketing and others.
· Served as communications
assistant at Greater Raleigh Chamber of Commerce, writing and editing press
releases, newsletter articles and all outgoing publications.
·
First-ever recipient of WRAL-TV News Clerk of the Year award, 1996.
· North Carolina State
University Dean’s List, spring 1992, spring 1995.
·
Volunteer work with Food Bank, i9 Sports, Meals on Wheels, Special
Olympics.
Further
references and additional writing samples also available upon request.